Sunday, October 23, 2011

Fonts as form

After your found alphabet projects, you should have a new understanding of typography. You learn to see the shapes of letters and numbers in everyday objects. Now, I want you to acquaint yourself with the elegance of typography: it's form.

The letter's form is it's main visual characteristic. That form conveys a message. The message can be good or bad, happy or scary, loving or evil, etc. Finding the form and identifying it is important to learn as a young graphic designer.

For today's assignment, I want you to find type styles that illustrate certain feelings or moods. You will choose ONE letter of the alphabet and, using ONLY that one letter and the choice of font, will illustrate a mood or feeling. You can NOT show all of the letter, either. You must obscure part of it. You must make your letter fit into a 10" square!!! Not only must the letter still be readable as a letter, it must also convey the feelings described below.

Using this technique, I want you to illustrate the following:
• fat
• happy
• bold
• meek
• scary
• sad

Remember, you can only choose ONE letter to illustrate this. One more catch: You can't show all of the letter, either! One, partially obscured letter is all you've got. Take your time and make your choices wisely! There isn't much techincal difficulty to this assignment, so I will be grading you based on your choice of fonts used and your placement of the font in your square to hide part of it.

HOMEWORK:
• Pick your fonts and your specific letters to illustrate each feeling listed above.
• Use the computer to position your fonts in your squares to see how they look. Then. . .
• HAND DRAW your letter in a 10" square on posterboard. Leave a TWO INCH margin all around it. You must use WHITE posterboard ONLY.
• Take your time and make these drawings CLEAN. Edges must be CRISP!
• Color in your letters using a BLACK marker.
• Erase ALL your pencil lines!
• You will end up with SIX pieces of posterboard that are 14"x14" in size to turn in.
• You will have today's class and Wednesday's class to work on these.
• Due first thing on Monday.

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